Do You Want to Be Kimora Lee (Simmons)?

Just saw a commercial for a new reality show about Kimora Lee. It is on the Style Channel. Lets look at this from an entrepreneurial perspective. Some would say this is long tail stuff, Chris Anderson and all… you know, niche market reality show on a niche channel. Some would argue this is lowest common denominator, me-too type of business that may provide revenues, but no clear path to high growth. What do you think. And, if perchance, you watch the show, come back and let us know what happens?