Since many of my readers are undergrads and my blog feeds into Connect2Mason (a new student media site at GMU), many are users of Facebook and have been since the site’s early days — before Microsoft and Google were fighting to buy it. (Eventually MSFT got a few percent of the company and set the value at around $15 billion.)
Well, Facebook turns 4 on Feb 4, 2008 and like many 4 year olds, it development since birth as been amazing to witness.
Undergrads, the original market for Facebook, still dominate the site (by various measures) but in fact represent the past for Facebook.
You see the future of Facebook lies in the “young parent” segment. In my estimation that is the 22-45 year old segment of college/HS educated Americans, Canadians, and others who have kids under 13. Let me explain what happened in my household recently regarding Facebook and you will understand how I have come to this vision of Facebook’s future. (more…)
David Miller