Today’s WSJ has an interesting article about a small business/entrepreneur in trouble. It turns out the story by Simona Covel is worth reading as it highlights how an entrepreneur made it through some tough times by radically shifting his core products.
As noteworthy as the article and the insights it provides are, the section that it appeared in is intriguing. In the physical paper (that I still love getting every morning and reading with coffee and CNBC), the article appeared in the back of the Marketplace Section under the header Small Business Link.
Small Business Link is a special monthly section that focuses on a topic of interest each month. This months edition is on cash flow and offers three articles. Three articles in a month? Under the banner of small business?
Not so long ago the WSJ created a whole new section on entrepreneurship. I blogged about it here. As I wrote in that post (Aug 2007), “Well, today I noticed that Startupjournal.com is gone and now there is a section called simply Entrepreneur, in their main news navigation bar — among such traditional sections as US Business, Europe, Politics and Policy.”
That Entrepreneur tab on the home page navigation didn’t last very long. It disappeared a few months ago and I waited to see what would happen. (In retrospect I should have grabbed a screen shot of the prominent placement of ‘Entrepreneur’ on the WSJ’s main nav system). And btw, it also appears the WSJ has removed StartupJournal from the main navigation and its lexicon. (more…)
David Miller