Just catching up on last nights Shark Tank and glad to see another campus entrepreneur doing well. College baseball players Pat and Matt hit hard with their coffee based chewing tobacco replacement. From the blog Shark Tank Success.
The two invented the Get Grinds Coffee Pouches while in college and playing baseball out in San Francisco, California as an alternative to regular chewing tobacco. By making their pouches using flavored coffee grounds and then adding the same ingredients found in energy drinks like Red Bull or the 5 Hour energy, they have essentially married two unrelated product’s in a rather unique form. The Get Grinds Coffee pouches is a perfect alternative to chewing tobacco and gives you an added boost at the same time.
Another unique advantage to the get Grinds Coffee Pouches especially if you already chew tobacco, is you do not need to continually spit. In Fact, it is encouraged not to spit because you gain more of the energy boosting ingredients by swallowing your saliva. No Kidding! You are essentially brewing the flavored coffee in your mouth. The only thing you need to spit out is the pouch when your done.
Love the flavors that these guys are offering. Also wondering if this could become a product that coffee consumers go for whether they trying to stop chewing tobacco or have never tried it. Here is a story on the ball players from Entrepreneur.
In 2008, after wrapping up their amateur season to return to California Polytechnic State University, San Luis Obispo, to finish their degrees, the two men took the saying a step further.
One too-hot night while working on an economics project, they decided to skip out on brewing a pot of coffee in favor of doing what comes naturally to baseball players: They stuffed wads of grinds in their mouths.
“The buzz kicked in and we said, ‘Shoot, we might be on to something,'” Canepa says.
That something was Grinds, tiny chewable pouches of flavored coffee grinds. Each pouch contains about as much caffeine as a quarter cup of coffee, as well as a smattering of taurine and B vitamins.
Soon after their discovery, the duo dashed off a business plan that snagged $3,000 in a competition at their school’s business department. Later that year, they won $15,000 in a similar schoolwide contest, and a handful of judges signed on as investors. In June 2009, less than a year after the idea was born, Canepa and Pezet officially launched their company, also named Grinds.