Boomer Business Plan Competition — Santa Clara University

I have been watching this competition since its inception and always consider entering. From the land of the young, technically risky, and forward thinking comes the Silicon Valley Boomer Business Competition. The contest is co-sponsored by the Leavy School of Business and if I remember correctly, it is open to all. There are two categories — healthcare (suprise suprise) and general (travel, leisure, transportation, grand-parenting etc.). Here is a teaser…

“Consider this – as of 2006, in the United States alone, there are more than 108 million people over the age of 45. The 78 million baby boomers born between 1946 and 1964 make up 28% of the U.S. market and own more than 77% of all financial assets. This baby boomer market represents over $2 trillion in annual spending power! By the year 2030 there will be 71.5 million Americans age 65 and older, more than double the number of Americans currently within that demographic. This massive demographic shift means new opportunities for growth, service and profit. This is a business opportunity you can’t ignore.”

Need some ideas: check out AARP, wikipedia’s boomer page, and GrandTimes.

Personally, I’d do something in the vacation home management space.