Okay, so this is a total pr piece, but these are some fascinating businesses (both Vator.tv and Crushpad).
Here is the video for crushpad and here is from the press release,
Crushpad, the urban winery that is democratizing wine making, today announced that it has been selected the winner of the 2007 Wine 2.0 Business Plan Competition hosted by the entrepreneur network, Vator.tv. Wine 2.0 is based on Web 2.0 concepts pioneered by companies such as MySpace, Facebook and LinkedIn. Wine 2.0 connects consumers to each other to create a huge force that has the opportunity to transform the notoriously producer-centric wine industry into a consumer-driven industry.