Found this older column at the WSJ. It is the time waster column by Aaron Rutkoff. It tells the story of an internet site (I Can Has Cheezburger) that grew to huge popularity and eventually profits for the entrepreneur who started the site as a joke. How the site grew is interesting and the analysis of how content evolves on the site is fascinating. Good case on user-created content and the gut feeling of founder Eric Nakagawa, who btw, lives in freakin’ Hawaii. r u kidng?