Protect Your Brand

It doesn’t matter what your business is, you must cultivate your brand and protect it. Here is (via Eric Bramlett.com) a brand (real estate agent) that has made some interesting brand decisions. What do you think?

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I haven’t checked it out yet, but part of me thinks this is a scam. Either way, the guy might be getting a lot of traffic at his blog, but I wonder how many listings and sales he is making?

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