Eco-Libris, a new venture (h/t CoolBusinessIdeas.com & TriplePundit.com) with a green/social component to it is an interesting new for profit, social venture. The company provides book buyers the opportunity to purchase trees for planting each time they purchase a books. This is what they call sustainable reading. (sounds similar to those carbon offsets that folks like Al Gore buy so that they can fly their Gulfstreams guilt free)
While this firm doesn’t appear to be started by campus entrepreneurs, it is the type of product/service that would likely do well on college campuses. We have already seen campus entrepreneurs from ASU launch a hybrid taxi service. BTW, for those who are Jewish or have some knowledge of Israeli history, it is obvious where the entrepreneurs (who are Israeli) came up with the idea. (hint)
When buying a tree via Eco-Libris or a reseller, you receive a sticker to put on your book (kind like a hybrid tag on a car) so that others know that your book has not had a negative impact on the planet.
Can you think of other products/services that neutralize ‘damaging’ consumption behaviors? Could there be some kind of offset for ipods, cell phones, and computers? How about offsets for beer cans? (think Ethos Water, which I believe was bought by Starbucks)