Today’s WSJ has an interesting article by Carolyn Cui that covers the emerging trend of credit cards that donate provide ‘green themed’ rewards. Psychologically this green product (like many others) offers the user/buyer an offset for all their consumptions. It is a green get out of jail card (trust me, I drive a hybrid, I know the syndrome).
There is no doubt that the campus would be a great market for these products. We already know credit card firms love the campus as a market and offering green rewards card should be a slam dunk in terms of sign ups and spending.
Imagine if each month’s statement (assuming they only offer e-statements) gave the user an update on how much good they have done for the environment? This would be prominent and near the top. This ‘monthly eco-impact statement’ that would clearly describe how many trees saved, gallons of drinking water provided, or carbon offsets the user’s purchases gave back to the planet. Users might even begin to look forward to getting their monthly statements.