Its not just the hoopsters from Chapel Hill that are finding continued success. SizeMeUp.com and its CEO/Founder Melissa Adelman is on a roll. Here is an NPR interview with Melissa and here is SizeMeUp.com on KillerStartups.com.
They are leading the creation of the ‘comparative sizing’ market — a product/tool that is basically a ‘size converter’ — like a currency converter. This would solve the problem of different sizes from different brands meaning different things. If it works, they will reap XL returns.