Thats what the headline in the WaPost screamed. Of course I was going to read this article.Turns out the story is about the Mid-Atlantic Business Plan Competition, a business plan contest in my home region. From the WaPo story,
Joseph Zuccaro, 47, strutted around a Northern Virginia restaurant showing off his ultimate networking tool: a gold-plated championship wrestling belt.
It’s flashy. It’s bizarre. And it never fails to attract curious businessmen, itching to ask this middle-age marketing consultant how he’s involved with World Wrestling Entertainment.
Zuccaro heads the 2008 Mid-Atlantic Business Plan Competition, and the Startup Smack Down belt is the grand prize for the winning team. The contest isn’t until April 26. So to drum up sponsorships and judges, Zuccaro slings the belt over his shoulder twice a week and finds business partners at networking events around Washington.
Now that is some crazy marketing. The site for the contest really doesn’t mesh well with the belt, ‘smack down’ message of Zuccaro, but the belt got him the story.