Member Profiles — EasyBib & Think Gum

Our friends over at have started a new, weekly feature on their blog — a column profiling some of the great businesses and entrepreneurs that they have as part of their site. Below is an excerpt from their inaugural column. It features two new ventures, ThinkGum LLC and EasyBib.

Founded by a PhD candidate at Stanford Medical School, Think Gum LLC has created a chewing gum that they believe can improve your energy level and enhance your memory:

Think Gum LLC is a wholesale chewing gum company that supplies its customers with chewing gum designed to boost mental performance. The candy-coated, sugar-free chewing gum is flavored and scented with rosemary, peppermint and other brain-boosting herbs and herbal extracts.

As you write your next paper with the help of some Think Gum, you may also want to turn to EasyBib, a startup founded by two students who were in high school at the time (who subsequently attended Northwestern and Brown): was developed in 2001 as a solution to expedite the bibliographic process. Students enter information and EasyBib formats that data into a works cited list ready to print. Today, EasyBib is the number one software in its niche. Searching “bibliography” in Google will return EasyBib as the number one result. EasyBib receives over 20 million page views monthly during the school year, and is used by the majority of students throughout the US.

EasyBib’s current popularity and search engine position are great, but their biggest asset is an extremely useful and simple product that caters to a large niche.


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