Just found this USA Today story that highlights various campus stereotypes that ESPN was about to produce a commercial around for NCAA basketball. In the end, they got scared off (were the stereotypes too true?). But the casting call descriptions of the stereotypes of various school’s are included in the article. Here’s a sample:
[ KANSAS ]
MALE. Kansas is straight off the farm. However, he takes great pains to point out that Kansas is very cosmopolitan, as witnessed by their record, their burgeoning tech industry, and their hybrid corns (bonus: modified by fish genes!)
[ NOTRE DAME ]
MALE He’s an ASIAN kid who is in to all things Notre Dame, ridiculously so. Oh, and he’s always fighting. Every time we encounter him he always has some words or another, be it the faint traces of a black eye, or a scab or whatever. He epitomizes the fightin’ Irish.
[ MARQUETTE ]
FEMALE. Marquette, on a scale of 1-10, she’s a six. A B-, C in every category you can define a person by. Her defining characteristic is you don’t really remember her. You’re not breaking your arm to get to her, but you’re not chewing it off to get away. She does have a winning personality though. Midwest, sweet girl.
Today, the WSJ had story today on University President’s and their salaries. Their salaries keep going up (both public and private universities) and outpace inflation. No wonder these uber-bureaucrats don’t seem to like campus entrepreneurs in their midst. From the story by Robert Tomsho:
For the 2007-2008 academic year, the most recent covered by the survey, median compensation for public-university presidents was $427,400, up 7.6% from $397,349 during the previous academic year. That was about 2.6 percentage points above the inflation rate for the period.
Fifty-nine public-university presidents were paid $500,000 or more, up from 43 the previous academic year.
During 2006-07, the latest academic year for which private-school data were available, median compensation at liberal-arts colleges hit $293,967, up 6.5% from the previous academic year. That exceeded the consumer-inflation rate for the period by 3.8 percentage points.
It this doesn’t convince you that higher ed is one big marketplace, I don’t know what will. For those who get it, its time to start acting like a campus entrepreneur. BTW, here is the Private School Database and here is the Public School Database. (sub to Chronicle of Higher Ed is required).