Entrepreneurship is a great tool for sustainable economic growth and increased liberty. Check out the description of the group sponsoring the event and notice that their name includes the term social enterprise. From the article:
The Business Center for Entrepreneurship and Social Enterprise is a nonprofit incubator located in the Northwest section of Philadelphia, which targets start-up and existing small businesses. The purpose of the Business Center is to aid in the development of professional management and entrepreneurial skills. Services include consulting, workshops and technical resources through a combination of in-house expertise and community network resources.
Various actors continue to make use of business plan competitions to achieve educational, policy, social, and revenue goals. Check out their site.