Just noticing a lot of branding going on with Obama — especially the use of logos. Here are the new logos that will be highlighting the ‘largess’ of the new administration. AdAge provides some background and asks us to rate the branding efforts of the WH and their creatives. (This is on my radar because my firm is wonder whether we need to change our logo)
It seems to me that Tiger is one of the strongest brands out there and the Obama/DOT use of TIGER is pretty low risk.
I have no doubt we will start seeing TIGER signs all over the place. Will signs go up before shovels hit the ground?