Live at Mason Entrepreneurship Research Conference #1

Just listened to a fascinating talk on cybercrime and business models of cybercriminals. Pretty interesting. The speaker was Nir Kshetri of UNC-Greensboro.

Now we are listeing to Giles Jackson offering a case study of CO2Kills.org — a social venture he runs. He is a Professor of marketing at Shenandoah University. His research is on the use of metaphors in marketing — something that CO2Kills.org uses in marketing.

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