Just listened to a fascinating talk on cybercrime and business models of cybercriminals. Pretty interesting. The speaker was Nir Kshetri of UNC-Greensboro.
Now we are listeing to Giles Jackson offering a case study of CO2Kills.org — a social venture he runs. He is a Professor of marketing at Shenandoah University. His research is on the use of metaphors in marketing — something that CO2Kills.org uses in marketing.