New Kindle to Target Campus

A few months back, with the release of the Kindle 2, we opined that Amazon was clearly going to bring ‘creative destruction’ to the campus textbook market.

Last week, Jeff Bezos/Amazon introduced the Kindle DX. This larger Kindle (from screen to memory to price) is targeting the campus market. According to a piece by Chris Gaylord in the CS Monitor,

Many hoped that the original Kindle heralded a major shift in the college textbook market, with its hefty prices and heavier tomes. Little has changed in the past couple of years, but Bezos says that the DX has its sights set on campuses.

“We’re going to get students with smaller backpacks, less load,” he says. The company has signed deals with three major textbook publishers, which together represent about two-thirds of the market. Amazon even arranged for five universities to test out the new model. Students at Arizona State University, Case Western Reserve University, Princeton University, the University of Virginia, and Reed College will receive trial copies of the DX.

I have yet to really play with a Kindle (my Dad has the first version and my mom just received the Kindle 2 for Mother’s Day from my Dad), but am interested to hear how the trials go at the Universities partnering with Amazon. BTW, are their Apps for Kindles? Apps for students, on Kindles, would seem to be a great market for entrepreneurs.


2 thoughts on “New Kindle to Target Campus

  1. Neal J. King

    My opinion is that, until the page-refresh rate becomes significantly less than a second, the Kindle will not be suitable for college students.

    When I read books, I often need to be able to flip around the pages to figure how long it will take to finish the chapter, etc. I think I would quickly be frustrated if it required one second for every page to scan through the chapter. Until I could navigate around the book as easily as with a hardcopy, I wouldn’t find the Kindle useful for technical reading.

    It would be OK for novels; but how many novels do you read at a time? Why should you pay a lot of money for a Kindle just to read one novel at a time? And what if you drop it in the water at the beach? What is the advantage of the Kindle in this case?

    I think the newspaper application is workable, so the new large Kindle will be useful; but I’ll be curious to see if the advantages will be enough to justify the cost.

    I would really like to know:
    a) How many Kindles have been sold?
    b) What kind of books they buy?
    c) How many books per year the average Kindle user buys?

    My guesses:
    a) ??
    b) Novels
    c) 10

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