Some much of our time educating entrepreneurs and thinking about business opportunities is spent on trying to develop the next big thing. Trying to find a revolutionary concept to sell.
In his post Startups: Unique and Revolutionary, Or Forget it?, Tim answers a readers email on this topic and writes the following:
You don’t have to be first to be a success. You don’t have to be unique. You don’t have to be revolutionary.
What you do have to do, however, is give people value. Give them a reason to buy from you instead of from somebody else. You have to show up, open the doors, answer the phone calls, solve the problems and do whatever marketing you need so that people know it. How’s that for unique and revolutionary?
What I love here is Tim’s direct statement that you have to ‘give people value.’ This is a basic key to any successful venture. You must provide value.
While my business, Family Fantasy Sports, is the first to offer fantasy sports games designed for family play, we still work every day to provide value directly to our customers, knowing that simply just being here is not enough. It is why we host a radio show for our listeners online each week, why we give kids an opportunity to write about sports for our blogs, provide motivational quotes with our fantasy football results each week, and why we discuss and award college savings prizes each week.
We continue to try to add value through new services and products knowing that each time we do, the bar has been raised. I believe all great entrepreneurs are looking to add more value to their offerings that will have meaning to current and future customers.