Do Groups Kill Innovation – Knowledge@Wharton

From Knowledge@Wharton — the first business school in America (btw).

To come up with the next iPad, Amazon or Facebook, the last thing potential innovators need is a group brainstorm session. What the pacesetters of the future really require, according to new Wharton research, is some time alone.

In a paper titled, “Idea Generation and the Quality of the Best Idea (PDF),” Wharton operations and information management professors Christian Terwiesch and Karl Ulrich argue that group dynamics are the enemy of businesses trying to develop one-of-a-kind new products, unique ways to save money or distinctive marketing strategies.

How Group Dynamics May Be Killing Innovation – Knowledge@Wharton.

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