Call of Duty Black Ops Release Breaks Record, Business of Games Conference

Gaming is big business on campus and globally as the record breaking release of Call of Duty: Black Ops. On December 10th, I will be participating in the Business of Games Conference at George Mason University.

The campus offers huge attributes for the gaming industry. From huge swathes and segments of consumers to engineers, creatives, and entrepreneurs. This is evidenced by the trio of schools hosting the Business of Games Conference: The College of Visual Arts, the Volgeneau School of Information Technology and Engineering, and the School of Management.

Here is a bit about huge success of the latest Call of Duty from Mike Snider of the USA Today,

Call of Duty: Black Ops has delivered another record-breaking product launch for video game publisher Activision, an offensive the entire industry hopes to follow into the holiday shopping season.

On Tuesday, the first day the combat game was available, consumers in North America and the United Kingdom bought about 5.6 million copies, for sales of $360 million, Activision said. That tops last year’s November launch of Call of Duty: Modern Warfare 2, which sold 4.7 million copies, or $310 million.

Black Ops’ first-day performance trumps the opening not only of previous video games including Modern Warfare 2, Halo 3 and Grand Theft Auto IV but also that of Avatar and other films, as well as the Harry Potter and Twilight book releases.

via ‘Black Ops’ breaks records with $360M in first-day sales –


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