What Does Your Startup Do? | Communication Tips for Student Entrepreneurs

My undergraduate entrepreneurship students gave their first practice presentations last night. Its always a great experience. Found this David Cummings post and the importance of simple, clear communications for start-ups. Will share this with them as they continue to work on their business plans pitches and question and answer with judges.

Last week I was talking to an entrepreneur at Venture Atlanta and I asked the casual question “What does your startup do?” With that simple question I received a three minute response that was confusing and forced me to ask simple, clarifying questions in an attempt to get a basic understanding of the business.

Entrepreneurs should craft a 100 word response, much like an elevator pitch, so that everyone in the company can provide a consistent answer to the question “what does your startup do?” Here are some items to keep in mind:

via What does your startup do? « 10,000 Startup Hours – David Cummings.

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