Entrepreneurship education continues to evolve to meet the needs of students and the marketplace. The new luxury business plan competition at London Business School is an innovative new take on the classic bplan competition. From the Financial:
Applicants from London Business School are being invited to submit business plans that demonstrate pioneering thinking and innovative approaches in the luxury sector.
According to London Business School, the overall winner of the competition will receive a new business support package worth in excess of £10,000. Candidates who are successfully chosen for the final round of judging will receive access to experienced industry mentors from Walpole member companies as they develop their business plans in advance of the final stage of judging.
Applicants will be judged on the quality of their business concept and articulation of the innovation, which can include market, strategic, technological and other forms of innovation that can be reasonably demonstrated as new or evolutionary for the luxury industry.
The final judging will be conducted by an expert panel of luxury executives, investors and London Business School professors.
Could we see the rise of luxury brands out of bschools? Under Armour, Ecko, Nike, and others have come directly from students.