John Mackey: The conscious capitalist

Really interesting article from Fortune on John Mackey, Founder and CEO of Whole Foods. Great depth to his approach to business and impact. Will have to order his book and see what kind of material we should be sharing with our students, alumni and broader community around @georgemasonu and the #DMV. Let us know what you think.

Fortune

A few years ago Whole Foods Market decided that organic food didn’t go far enough. Never mind that organic is the upscale supermarket’s largest product category, accounting for 25,000 items on its shelves. Never mind that co-CEO and co-founder John Mackey is almost surely the individual most associated with today’s organic movement and most responsible for taking it mainstream.

In Mackey’s view, organic had grown stale. Its guidelines prohibit the use of synthetic fertilizers and pesticides, which is a good thing, he says. But they don’t address all the burgeoning issues—from excessive water usage to the treatment of migrant laborers—facing agriculture today. And once farmers are certified as organic, Mackey believes they have little incentive to improve their practices. “Organic is a great system, but it’s not a complete solution,” he says. “We feel like Whole Foods should take a leadership role in this. Who else is going to do…

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