New MA in Music Entrepreneurial Studies

As it becomes clear that students and society want more entrepreneurship and innovation, higher education obliges. Azusa Pacific University, keying on its location near Los Angeles, has announced a new Master of Arts in Music Entrepreneurial Studies. From APU

“Given the immense growth of independent music in all genres and the lack of innovation in traditional record labels, we see a huge opportunity for independent artists to compete directly with major label music acts,” said Henry Alonzo, MBA, director of the Music Entrepreneurial Studies Program and assistant professor in the School of Music. “By exploring independent study and work internships within the music industry and collaborating closely with experienced industry professionals, candidates learn to run their careers in music as a small business, which is invaluable in today’s market.”

An expanding music industry ensures higher employability and profitability rates for music entrepreneurs, and for aspiring music professionals, the Los Angeles area is an optimal location to gain industry experience. According to the Bureau of Labor Statistics, the L.A. metropolitan area represents the second highest rate of employment for musicians and singers, as well as music directors and composers, and the number one rate of employment and profitability for sound engineers. APU’s close proximity to Los Angeles gains program candidates easy access to the central hub of entertainment innovation in the U.S.

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