Entrepreneurs Must Dream for Themselves and for Society

I am in the process of reading the book It’s A Jungle in There by Steven Schussler, the entrepreneur behind Rainforest Cafe and other customer-centric businesses.

Schussler has a great section on the importance of dreams to achieving success as an entrepreneur. He concludes his chapter on dreams with a piece of a poem by Langston Hughes:

Hold fast to dreams
For if dreams die
Life is a broken-winged bird
That cannot fly.
Hold fast to dreams
For when dreams go
Life is a barren field
Frozen with snow.

There is no doubt that entrepreneurs are the dreamers of modern society and without them, society and economy do in fact become a barren field.