In completing my research on high growth ventures created by students the case of Kevin Plank (Under Armour) and the University of Maryland was part of my data collection and highlights many of the ideas uncovered. Cupid’s Cup, the annual business competition sponsored by Plank and Under Armour, completed its final round Thursday April 7 on the campus of the University of Maryland. (At the time of this post you could watch the event here)
As usual, the finals featured a passionate speech by Plank and an awesome, psyche up video by Under Armour. Plank’s message about Under Armour and his vision for Baltimore are big (backed by investment on the Baltimore waterfront — see the plans for Port Covington). I would not doubt this guy and his team. Btw, I must confess I bought Under Armour stock ($UA) a number of years ago and have been pleased with their performance.
The judges for the final round included Plank, Arianna Huffington, Dan Gilbert and Wes Moore — truly an accomplished group across a variety of fields/industries.
The 6 presenting finalists were – Javazen, Plova Chewing Gum, Wolf & Shepherd, MyBestBox, SixFoods and Headbands of Hope. The winner was Javazen – the hybrid green tea and coffee drink developed by students at the University of Maryland.
Headbands of Hope creates headbands for kids undergoing cancer treatment; mybestbox is a monthly subscription box promoting healthier lifestyles, Plova gum cleans your teeth between brushings, Six Foods makes bug chips that kids seem to like, and Wolf & Shepherd make dress shoes that perform like athletic shoes.
Nice diversity of ventures, all generating revenue and entering vibrant markets and making impact. Look for more from these teams. Coverage of the Kevin Plank’s Cupid Cup in the Balitmore Business Journal. For the official Cupid’s Cup website.