As my research on student startups highlights, food ventures are popular. A recent George Washington University grad student has launched a social venture (Halona Foods) to get more value out of ‘ugly’ produce.
From DC Inno:
As a grad student at George Washington University, Stephanie Westhelle committed her academic life to studying sustainable development. That’s how she found herself researching and visiting small farms around the area.
“It was disheartening to see how many thousands and thousands of pounds of produce are left behind,” she said. “I think the one that was the most disheartening and really made me move forward with my idea was a small farm in Maryland that had lost about 80,000 pounds of apples due to some bruising that happened because of a hail storm… I came up with the idea to start making apple crisps from [them].”
Westhelle is the co-founder and CEO of Halona Foods, which she founded just a little over a year ago. She works with micro-scale farms (small, typically family-owned farms that usually bring in under $1 million in sales annually) to give new life to produce that would normally be considered waste. She and her team buy the irregularly-shaped, bruised or otherwise hard-to-sell fruits and veggies and turn them into snacks, like zucchini chips or apple crisps.
Halona Foods is not the first DC based food startup created by students to try to bring more efficiency to the use of farmed produce. Georgetown’s Misfit Juicery has had a nice run so far — recently being selected to join Chobani’s food accelerator.