Research on Under Armour and Kevin Plank

My regular readers know that I have been research student entrepreneurs and various other elements of entrepreneurship on campus for a number of years. Often times looking at cases of students and their firms.

I am pleased to let you all know that I have a new blog focused on one particular case of a student launching a high impact, high growth venture from the campus. The case is Kevin Plank, his company is

A snapshot of the Under Armour logo outside of the Under Armour store at Montgomery Mall in Bethesda, MD.

Under Armour, and he conceived of, launched, and initially funded the firm while he was a student-athlete at the University of Maryland. I sometimes like to refer to Under Armour as Plank’s House.

The new blog is called Under Armour Files and it is dedicated to exploring and understanding the story of Kevin Plank, the University of Maryland and Under Armour Inc.  Hope you all  check it out and let me know what you think. All feedback will be greatly appreciated. Thank you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s